
Gurugram’s senior-living market is attracting affluent retirees, non-resident Indians (NRIs), repeat buyers and senior executives planning for retirement. The segment’s premium demand is highlighted by DLF’s Aureva project in Sector 63, where 172 units generated sales of Rs 1,985 crore and the development was reported completely sold out.
The project’s sales were announced on October 4, 2026. During an investors’ call on October 18, DLF group chief financial officer Badal Bagri reiterated that Aureva had received a strong response and was fully sold out.
The buyer base extends beyond people seeking immediate retirement accommodation. According to Shveta Jain, managing director and head of residential services at Savills India, buyers include NRIs considering a return to India after their working years, repeat customers of developers and executives purchasing homes well ahead of retirement.
Some buyers are securing homes for future personal use, while others are arranging professionally managed accommodation for ageing parents.
Jain said senior living involves not only physical infrastructure but also how a community is managed and maintained. Buyers’ decisions are influenced by long-term living requirements, trust in the developer and access to dependable management and care services.
DLF’s buyer mix provides a further picture of demand. Aakash Ohri, DLF’s managing director and chief business officer, said 25% of Aureva’s buyers were NRIs. Among the remaining Indian buyers, 65% came from Delhi-NCR and 10% from other parts of the country.
Signature Global has partnered with Manasum Senior Living to develop Manasum Varishta at Signature Global Sarvam, DXP Estates, in Sector 37D, Gurugram.
The 164-unit project is estimated to have sales potential of Rs 575 crore. It will offer three-bedroom apartments in two configurations: 1,815 sq ft and 1,840 sq ft, with an expected price of around Rs 3.7 crore per unit.
Pradeep Aggarwal, founder and chairman of Signature Global (India), said senior living requires specialised design, safety features and operational capabilities beyond a conventional residential approach.
Krisumi Corporation is also preparing a senior-living offering focused on health, wellness and support for age-related conditions, including arthritis and dementia. Chairman Ashok Kapur said the concept had been on his mind for two decades.
Also Read: India's Senior Housing Trends: Choosing Keys Over Deeds
Jayashree Kurup, an urban affairs strategist and senior-living scholar, described the sector as connecting real estate, wellness and healthcare. The article highlights the need for developers to establish credible systems for assisted living, healthcare and ongoing care as residents age.
Also Read: Senior Housing Supply to Hit 1 Lakh Units by 2030: Report
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