Pioneer Urban to Invest ₹3,500 Crore in Gurugram Alura

Pioneer Urban Land & Infrastructure Ltd on November 3 announced an investment of over ₹3,500 crore to develop Alura, an ultra-luxury serviced residences project in Sector 62, Gurugram, along Golf Course Extension Road, with the developer targeting sales realisation of more than ₹9,000 crore.

The project, spread across 6.99 acres of licensed land in Pioneer District, will comprise approximately 250 residences across two towers. Individual homes will range from 7,000 sq ft to 15,000 sq ft, with prices starting at ₹28 crore.

Construction underway, delivery scheduled for 2031

The construction of Alura has commenced, with delivery scheduled for the second quarter of 2031.

“The total investment in the project is estimated at ₹3,500 crore. The company will fund this investment through equity, debt and advances from customers,” said Manish Periwal, chairman and managing director of Pioneer Urban.

The development will feature signature residences, duplexes and penthouses.

The company said the project would combine personalised living spaces with dedicated hospitality services, wellness facilities and recreational amenities.

Designed by architecture and engineering firm Skidmore, Owings & Merrill (SOM), the project will have an East Tower rising approximately 200 metres.

The residences will feature slab-to-slab heights of around 13.5 feet, private elevator lobbies and floor-to-ceiling high-performance glazing.

Select residences will have wraparound balconies extending up to 10 feet in depth and more than 300 feet in length. Buyers will also be able to customise internal layouts, subject to structural and building services constraints.

Serviced residences with hospitality facilities

A key feature of Alura will be a residence club spanning approximately 1.5 lakh sq ft for its residents.

The facilities will include restaurants, private dining spaces, indoor and outdoor swimming pools, a gymnasium, spa, salon, sports facilities, children's activity areas, celebration venues, a library and a business centre.

The serviced residences will also provide concierge assistance, housekeeping, laundry, valet parking and in-residence services, including support for dining and private events.

The master plan includes a vehicle-free ground-level layout, with vehicular movement and arrival facilities planned below ground.

The arrangement is intended to separate traffic circulation from landscaped outdoor and recreational spaces.

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Wellness and sustainability features

The project has received WELL certification and IGBC Platinum pre-certification.

According to the developer, the building design incorporates treated fresh air throughout indoor spaces and potable water at every tap. Its structural design has also been certified to Seismic Zone V standards.

More than 40 specialist consultants have been involved in the project's design and engineering. Diaphragm wall construction has been completed, while excavation is in progress.

Discussions with Grade A contractors for construction execution are at an advanced stage.

The Alura Experience Centre and sample residence have opened to prospective buyers, allowing them to experience the layouts, finishes, scale of the homes and proposed hospitality services.

Also Read: Gufic Private Limited Buys Mumbai Duplex for Rs 236 Crore

Part of Pioneer District

Alura is part of Pioneer District, Pioneer Urban's mixed-use development in Gurugram.

The development already houses residential projects such as Araya, Presidia and Pioneer Park, alongside commercial destinations including Pioneer Square and Urban Square.

“With Alura, we are building on that contribution with the ambition to create a landmark address for the city—one defined by its architecture, quality of planning and lasting commitment to service,” Periwal said.

“Our responsibility extends beyond construction and handover to the experience of the people who call it home, year after year,” he added.

Pioneer Urban has developed 700 acres in Gurugram over the last four decades.

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