India Leads Asia-Pacific in Branded Residences Market

India's branded residences market has reached about Rs 92,000 crore. This is the highest value in the Asia-Pacific region.

The number of projects in the country, led by Delhi-NCR, is expected to rise from 47 to 85 by 2028.

This is according to a new report by NOESIS Hotel Advisors, titled The Landscape of Branded Residences in India, Edition 3.

India holds 21 percent of Asia-Pacific's $45.3 billion branded value, from just 15 percent of its units.

It is ahead of Vietnam at $8.0 billion, while ranking fourth by supply. Delhi-NCR tops the list with 15 branded residence projects. Mumbai follows with six.

The Next Wave Beyond the Metros

The report tracks 47 branded residence projects in India, of which 15 have already been delivered. The next wave of development is expected to expand beyond the major metros.

The non-metro share is expected to rise from 8 percent of projects to 45 percent. This will include markets such as Goa, Alibaug, Rishikesh, Bhubaneswar, and Mohali.

Among the metros, Hyderabad leads, with about 1,200 new branded homes expected by 2028 across seven projects.

Branded Homes Sell at a Premium

Branded homes sell at an average 32 percent premium over comparable catchment projects. This is in line with the 33 percent global average. Pune leads at 44 percent, and Kolkata follows at 42 percent. Even Hyderabad, at the lower end, holds a 25 percent premium.

The report was launched at The Branded Residences Summit 2026, which opened in Mumbai on October 7 with 350 delegates.

A Market That Tripled in a Year

The report tracks 38 projects operational or launched across 10 markets, totalling 10,452 homes. Supply rose 3.1 times in 2025, from 1,015 to 3,181 units. The 5,156 homes launched since January 2025 double the previous seven years combined.

• Annual transaction value grew 49 percent a year between 2019 and 2025
• Rs 47,278 crore has been transacted since 2018
• Buyers have absorbed 68 percent of all branded supply launched to date

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Fashion and Design Brands Lead

India is fashion and design-led, while the world is hotel-led. Non-hospitality brands hold 73 percent of Indian branded units, against about 20 percent globally.

NOESIS expects hotel brands to close that gap quickly over the next 24 months, as most leading hotel groups have begun evaluating branded residence projects in India.

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Demand Is Deepening

India now has 19,877 ultra-high-net-worth individuals, up 63 percent since 2021. Homes above Rs 1 crore made up 71 percent of top-seven-city sales in the first half of 2026, up from 62 percent a year earlier.

Nandivardhan Jain is founder and CEO of NOESIS Hotel Advisors. He said Indian buyers have shown they will pay for a brand and buy faster. He said the next 24 months will take branded living to cities and leisure destinations that have never had one.

He added that the opportunity now is to build for lifetime value, backed by strong feasibility and well-run service.

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